When it comes to search engine optimization, you should know that there are several types of it. One of them is off-page SEO link building. These types are essential because Google considers a variety of factors on how it will rank a website. These factors include activities on all kinds of SEO.
In this article, you will learn about the off-page, its activities, and the basic ways on how to do them.
What Is the Difference Between Off-Page SEO and On-Page SEO
Off-page refers to the SEO activity that does not happen on the website directly. It includes social media, link building, and the like.
Meanwhile, on-page SEO is the type wherein the SEO activities occur within the website. It includes improving the site’s loading speed, content creation, and structure optimization.
What Are the Off-Page Activities
Now, it is time to learn what are activities to do in this practice.
- Answering questions
- Guest author
- Broken link building
- Social networking
- Brand mentions
- Social bookmarking
- Influencer outreach
- Content marketing
As you notice, off-page activities require the involvement of other people, websites, or other influencers. Most of these activities need an interactive relationship with other people.
How Do You Do SEO Offsite
You will learn some of the ways to perform some of the mentioned activities.
Before, many people abuse link building by putting their website’s links on the comment section of the other sites. Nowadays, it is different. Google has become stricter when it comes to using the comment section and forums to link to your website.
Although you can still use the comment section for this purpose, make sure that you are doing it correctly by writing proper responses and providing valuable forum posts.
If you own a business, one of your goals is to have people talk about your brand, whether on social media or any other online platform.
Social media marketing influencer outreach is one of the most effective off-page. All that you have to do is contact the influencer who writes content relevant to your niche. Ask the influencer if he or she can provide a review or feedback, or if you can write a guest post on his or her website.
If the influencer turns you down, you still have a chance on other websites by finding the ones that are relevant to your niche. Several sites accept guest posts.
SEO plays a vital role in improving the online visibility of a website, and it has several types. Each of these types becomes a factor that Google considers when ranking a website. Therefore, it is crucial not only to focus on the on-page but also on the off-page SEO.