E-commerce business means online sales that should result into exponential increase in revenue generation.
‘Oh! Run for your life! The Web Design Monster is here. It’s going to kill all your marketing efforts if not tamed well.’
The technical mumbo-jumbo of an eCommerce website design will bore the visitors to death. And, their ultimate savior will be your competitor who knows how to direct the attention of potential customers towards the glitz and glamour of their products and services without bragging about anything.
People reaching out to you online through vigorous brand marketing needs what they want and in merely a few seconds instead of wasting time in exploring the site to find their desired products. Too much technical details also cause mind-numbing, and user tends to turn to your competitor’s site. In this case, only experts of website design in Austin Tx can do this task to make sure that they keep everything simple and minimal but attention-grabbing.
Improved eCommerce sales need better search engine visibility of a website wherein professionally designed, responsive and trendy architecture plays an integral role.
Following are some staggering tips and tricks to enhance your site’s online visibility in the search engines; especially, Google – world’s leading search engine. Just like Google, you need to move step by step to make your website a ruling entity in the target industry that helps you take your brand to the apex of success and affluence.
Here you go with what you must take into account while designing a new site or revamping an existing one.
Innovation Takes the Lead:
The market is crowded, and it’s not an easy task to survive in the wild sea of competitors. But, you need to strengthen your sales funnel. Be innovative and scale up your website design using the simple approach of ‘less is more.’
For the case of point, as mentioned above, Google’s simple, clean and straightforward design captures the people’s attention as they can efficiently use it for the internet search.
Innovation does not always mean intricate design in the front and a complex developing code at the backend. Being innovative means to adding novelty, originality, and ease in whatever you do. Don’t copy others. Upturn the scene with your surrealistic approach and show your target audience that you have something different that they have experienced before; even, if not, your uniqueness will push them to buy from you and not your competitors.
Take Advantage of Responsive Design:
Now, most of the people think that what’s new in it. The majority of the websites are responsive. But, by responsive, they only mean that sites are accessible from different devices using different browsers.
Well, how many of you ever tried to take a deep dive into the actual meaning and usefulness of a responsive website? My friend, crafting a responsive design will be pointless and unproductive unless you consider every possible measure to reduce the bounce rate. For this, your website design should be in complete compatibility with the Google Search Console. It should incorporate all significant characteristics of Google’s mobile-first-index update to achieve higher-than-expected search engine visibility.
While building your site on responsive and mobile-first-indexation grounds, make sure that canvas isn’t shattering as the user switch from desktop to the mobile version. All-screens design is crucial for unique user experience – essential for improved online visibility in the SERPs.
Single Framework with Flawless Navigation:
By single framework, I mean one-page layout. Customize it in a grid format to give the website users an uninterrupted navigational control while exploring the site. You need to direct the users to their desired content in a hassle-free way because it means a lot to them – perhaps everything because today people seek for instant solutions; be it finding a product online or managing an uncontrollable child (wink). Well, the fact is that a poor web design with a complex structure is no less than a messy, disobedient child. You know, no one likes such kids and then how come people will bear chaotic website with poor navigation – may be due to unclear call-to-action buttons, poor content alignment, and broken links, etc.
Today, minimalistic design with grid format is essential for a better user experience that ultimately improves the search engine visibility of your business website. For enhanced navigation, don’t forget to integrate search bar in your website design.
Wrapping it all, you should have to consider and follow all the points as mentioned above to leave a positive impact on the online presence of your website in the search engines.