Page load time will be an accepted parameter of SEO rankings in Google from June 2018. There are over 200 ranking parameters of Google. Mastering all of them is not possible even for an entire team. However, working on some significant factors will boost your site up. Few of them are related to your hosting providers. In this post, we will discuss, how does good hosting affects SEO rankings.
Search Engine rankings are the significant factor that defines the visibility of your website. In the digital marketing realm, people think that there is no correlation between SEO rankings and Hosting services. However, this is far from the fact.
Let’s unveil the fold and see how does good hosting affect SEO rankings
#1. The Speed Of Your WordPress Website
As I mentioned above, the page load time will be a significant ranking factor. Even before the announcement, the speed of a site always affects the SEO rankings. If the load speed of the site is slow, the bounce rate will be higher. No one likes to wait for a website to load for more than 4 seconds. The bounce rate increase with the increase of every second.
When you choose a website hosting provider make sure that the Web Hosting reviews of the services are good. Not just that, make sure that the company is reliable and fast.
#2. Are You Still Using Shared Hosting?
There was this time when shared hosting was preferred all around the globe. It was efficient and affordable hosting services as well. In those times, there was less website, and it was the time of dial-ups. The time is changing. With an increasing number of sites shared hosting services lost their reliability and effectiveness.
Ready for a bummer?
Google never prefer websites from shared hosting servers. Spamming is one of the disadvantages of shared hosting servers. And we all know that spamming is bad for the SEO of a website. The shared hosting providers also serve the spammers without any prior cross-checking.
Also, the security of shared hosting providers is also not apt. Data theft in shared hosted websites is very general which is why you must say no to shared hosting services.
#3. Choose A Good Local Host To Target Local Audience
Do you want to give a fast browsing experience to your audience? If your answer is yes and your audience is local, then you will find all the solutions in local hosting services. Faster redirections make your website quick to respond which likely to end in good SEO rankings.
As a webmaster, you must understand the relevance of a local hosting provider. Ecommerce businesses target their local audiences with local servers. The reason for this fact is very apparent. The IP assigned to a website is according to its geographic location. When you choose a local server, it becomes easy for Google to present you to your local audience which naturally gives you a higher ranking.
#4. Server Downtime & SEO
Server Downtime is the time when your website is inaccessible due to some server problems. Uptime is an antonym for downtime. SEO experts believe that there is an indirect relation between downtime and the SEO ranking of a website.
Understand it with an illustration. Suppose your website has a high downtime. It will make your site inaccessible for the majority of the time. When the search engine crawlers will crawl your site, and as they don’t have any specific timing for that. They might find your site inaccessible most of the time. It will reflect in the SEO ranking of your website.
If your hosting service provider guarantees you 99% of uptime, even then this is not enough. Your hosting service provider must have 99.9% of uptime.
#5. Technical Support Can Help!
The first and foremost quality of a reliable hosting service is its technical support. Make sure that your hosting providers have 24x7x365 support. You must also ask for the quality of support they provide to their existing users. In every panic situation, support is the first thing to try, and you don’t want it to blow your website up just because the quality of the service is not up to the mark.
Winding It Up
Let’s have a small summary of what we discussed above in the post,
- The Speed Of Your WordPress Website
- the page load time will be a significant ranking factor. Even before the announcement, the speed of a site always affect the SEO rankings. If the load speed of the site is slow, the bounce rate will be higher.
- Are You Still Using Shared Hosting?
- Google never prefers websites from shared hosting servers. Spamming is one of the disadvantages of shared hosting servers. And we all know that spamming is bad for the SEO of a website. The shared hosting providers also serve the spammers without any prior cross-checking.
- Choose A Good Local Host To Target Local Audience
- As a webmaster, you must understand the relevance of a local hosting provider. Ecommerce businesses target their local audiences with local servers. The reason for this fact is very apparent. The IP assigned to a website is according to its geographic location.
- Server Downtime & SEO
- If your hosting service provider guarantees you 99% of uptime, even then this is not enough. Your hosting service provider must have 99.9% of uptime.
- Technical Support Can Help!
- The first and foremost quality of a reliable hosting service is its technical support. Make sure that your hosting providers have 24x7x365 support. You must also ask for the quality of support they provide to their existing users.
I hope that you like the post. Make sure that you observe all the above points before you choose your web hosting service provider. Did I miss something? Let me know through comments. Till then, have a great day ahead, Adios!!!